Arsenal Partners with Crypto Broker Bitpanda in Multi-Year Deal

Premier League powerhouse Arsenal has inked a multi-year partnership with Austrian cryptocurrency broker Bitpanda, marking another high-profile crypto foray into English football. The deal grants Bitpanda branding rights at Emirates Stadium, beginning with Arsenal's season opener against Leeds United on August 23.

The collaboration promises fan-focused digital activations, player-led content creation, and exclusive experiences—including VIP match access and meet-and-greets with club legends. Bitpanda will also provide educational resources to help supporters navigate crypto investments securely.

This move coincides with Bitpanda's strategic re-entry into the UK market. "We're launching in the UK with strength, scale, and ambition," said CEO Eric Demuth, positioning the Arsenal deal as a cornerstone of their expansion. The partnership follows similar crypto engagements by Premier League clubs with Tezos and meme token Floki.